April 12, 2024. This training will be held in Finnish. Time: 8-15 CET / 9-16 EET.
Digital Marketing Best Practices will give you a comprehensive approach to all aspects of digital media. The course will help you select the right messages, channels and spend levels to maximize the impact of your digital marketing efforts. You will learn best practice tools for developing an effective digital marketing strategy.
We will discuss the various digital media and their properties, including search engines, social media, email marketing and affiliate marketing. We will finally form an integrated multichannel understanding to make sure different marketing channels help you maximize the impact of your marketing efforts.
We will cover the following topics, and more:
- Definition of digital marketing and multichannel marketing
- Digital media channels, including SEO, SEM and others
- Social media marketing tools
- Understanding the digital customer and user experience
- Conversion models
- Understanding digital competition
- Online pricing best practices
- Campaign planning
- Key technologies for the digital marketeer
- Setting goals for digital marketing
- How to build a successful digital marketing strategy
This course will help you:
- Become acquainted with all primary aspects of digital media and marketing technology.
- Understand how a digital marketing plan can be made for your organization.
- Start measuring the impact of your various marketing actions.
- Optimize your marketing spend and maximize conversions.
- Receive practical tools to start implementing your plan.
You will receive:
- 1-day online training.
- Online course diploma that can be added to your LinkedIn profile.
- Course materials.
- Marketing strategy template (worth 290 euros + vat).
- Possibility to discuss your needs with the instructor.
Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful digital marketing strategies to multiple companies. The largest of these companies has revenues of 100+ million Euros. Read more about Aleksi.
